Media, Media, Encyclopedia
We've all seen it. You walk in to a new church (or even your old one) and the lights are on, music is probably being played through the sound system to some extent and there is either a welcome graphic on a screen or announcements scrolling through. When it comes to church media, this is simply the tip of the iceberg.
As the church media director, I often get asked, "What exactly do you do?" If we were to lay it out in video format, it would kind of look like a Road Runner sketch from Looney Tunes. Most of the time we are up on the fly controlling and sometimes even fixing every little aspect of what is happening during a worship service only to hope that it doesn't blow up! Well, not really physically blow up although I have had a sound board come close a time or two.
Everyone working behind the scenes knows that you run on cues. A lighting cue for a change of scenery, an audio cue for the pastor that is about to walk on stage and you're watching like a hawk to see when he is about to start speaking in the middle of his walk to the stage so you don't get the awkward cough or grunt from him getting up out of his seat, or a lyrics cue for the singers that are quite sure of the next words to that hymn. Then there's broadcast. The guys and gals sitting at really big cameras to capture every aspect of the service for people we can't see but want to see us. What you don't see is that while there may be 3 cameramen, they are being controlled from another location by at least 2 or 3 more people. Add that up, and that's a lot of people working behind the scenes every Sunday.
"So why is it relevant?", you might ask. You remember that notification you got on Facebook or Twitter that there are no children's special activities today? What about that e-mail during the week reminding you that yes, we do have choir rehearsal this week. Those are also part of church media. So what is church media? It is a tool to help keep people connected with their church, help members and guests to grow in their faith and reach the lost for Christ. All....In....One!
As media specialists, tech crew or whatever you want to call us, we are Called to glorify God by using our talents in hopes that church members are using the tools we provide to reach others for the kingdom. To be honest, nowhere in the Bible is there mention of worshipping by clicking a spacebar on a keyboard, turning a knob on a sound board or changing light colors. However, God gave us all spiritual gifts and we are to use those gifts to serve.
“There are different kinds of gifts, but the same Spirit distributes them. There are different kinds of service, but the same Lord.” - 1 Cor 12:4 NIV
If you'd be interested in learning what your spiritual gift is, click on this link Gifts Test and see how you could serve in the church.